Matias Koskinen
Matias designs and leads data-driven growth teams


Updates from my quest for finding the essence of data-driven growth

10 business books that I use almost daily


Books on behavioural psychology

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Thinking Fast and Slow, Daniel Kahneman

Verdict: Noble prize winning research on how the mind works. Consuming to read, but contains invaluable knowledge to improving your behaviour and interpersonal skills. (5/5)

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Never Split the Difference, Chris Voss

Verdict: Battle-tested negotiation techniques from a former FBI hostage negotiator. Learn highly practical methods to develop your skills in anything from coaching and dialogue to sales and negotiation. (5/5)


Books on growth

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DotCom Secrets, Russell Brunson

Verdict: A bible-like tome on building value ladders and marketing funnels to grow business. However, I find the tone ill-suited for European culture. So I recommend that you reflect on the principles behind and leave the practicalities to our friends overseas. (4/5)


Traction, Gabriel Weinberg and Justin Mares

Verdict: Also a bible-like tome on growing business. The book introduces three valuable concepts: 50% rule stating that your time should be split between product and growth, overview and practical tips to gain awareness in almost every imaginable marketing channel, and a bullseye model to systemise your awareness-building effort. (5/5)


Books on strategy design

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Good Strategy/Bad Strategy, Richard Rumelt

Verdict: A profoundly insightful and practical guide for understanding and deploying strategy. Learn Rumelt’s “Kernel of Strategy” framework that I use to structure almost every challenge I face. (5/5)


Scramble, Marty Neumeier

Verdict: An animated fable on the strategy design process. This book is excellent to understand agile strategy process through the eyes of a fictitious, but at the same time authentic, CEO who is facing a considerable challenge. (5/5)


Books on productivity

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The 7 Habits of Highly Effective People, Stephen R. Covey

Verdict: Evergreen principles for personal productivity and fulfilling life. You will find seven immediately implementable concepts to improve your living when you get over the very "salesy" title. I have noticed the power of these principles when I have proactively applied them in my life. (5/5)


Books on communication

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Five Stars, Carmine Gallo

Verdict: The book contains a collection of mindsets, methods and frameworks to improve your speaking skills — a useful handbook for speakers, presenters or to anyone who talks with other people really. (5/5)


Books on learning organisations

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Reinventing Organizations, Frederic Laloux

Verdict: Detailed research on how organisations have evolved. You will learn how to use learnings from the past to build better organisations today. That makes you capable of building organisations that fulfil their purpose. And no, not everything has to be self-organised. (4/5)

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The Fifth Discipline, Peter M. Senge

Verdict: Time-tested thoughts on systems thinking and learning organisations. When combined with the fieldbook, you will learn useful tools to tackle systemic challenges and effective facilitation methods. (4/5)