What I discovered in September
So many interesting insights. For example, did you know that growth team at Pinterest uses 60% of its resources and time in developing infrastructure? And only the remaining 40% is used for experimentation?
with Kwame Christian Esq., M.A
The episode made me to read Matthias’ book. He introduced negotiation mental models that I had not come across before. Or at least had not come across in a way he phrased the models.
Doug and Kwame discuss negotiation jujitsu. Negotiation jujitsu, according to Harvard, is used to break the vicious cycle of escalation by channelling the resistance to other interests.
Insightful live negotiation example by Kwame. It was educational to see how he prepared (parts 1 and 2) for the negotiation and how he negotiated for the car.
Marketing Swipe File
With Dave Gerhardt
Discussion around contemporary marketing and sales. Hear how best salespeople are like tour guides. Or how marketing should be something highly unexpected or highly targeted.
Drift ditched traditional marketing funnel (MQLs and all) and committed to talking about people. The conversational funnel is something like: interested people, conversations, scheduled conversations, future customers and customers. Semantics? Yes, but the way we frame our words drives our behaviour. Words matter.
The Ultimate Conversational Marketing Starter Kit
Who gives away a book? Well, Drift does. And they also give many other resources such as conversational sales handbook, this won’t scale and the modern marketer’s playbook while doing so!
Get the starter kit here: https://www.drift.com/starter-kit/
PS. I am not affiliated with Drift in any way. I just really admire their approach and product. I have soon devoured most of their content so the praise will cease for a while.