Why no one gives a damn what YOU do
No one gives a damn what YOU do. Everyone cares about what's in it for THEM. And even then, you should provide THEM with delightful experiences. You should provide THEM with unconditional service. You should provide THEM with guidance to reach their goals. See where the focus is? That's where the essence of growth is. It's all about THEM.
The above statement is the key takeaway from what I've been learning this month. I read about conversational marketing, behavioural psychology and customer service, amongst other things. But that's enough about me. Here's how you can reach the same conclusion.
Marketing Swipe File
Dave walks us through why reverse engineering is an excellent source for content ideas. He also lets us know how to do it. By the way, we have also created a reverse engineering guide at Growth Tribe. (4/5)
"No one cares about what you do." Dave argues that understanding the implications of the above statement will change a marketer's career. He also emphasises the importance of providing value and showing the impact you make. (5/5)
The Power Of Copywriting (And Two Tips To Help You Sell With Your Writing)
”If you master copywriting, you unlock a channel to sell by writing.” In this episode, Dave examines copywriting. He introduces us to a first line, second line -rule: the job of the first line of copy is to get the reader to read the second line of the copy. Likewise, the job of the second line of the copy is to get the reader to read the third line of the copy, and so on. (5/5)
The Growth Hub Podcast
I found the episode relatable because I'm currently on my first 100 days at Growth Tribe. It was interesting to hear how Guillaume handled his first 100 days at Drift. Also, I had similar feelings about finding my family from growth function. I'm not a developer. I'm not an analyst. I'm not an artist. Growth combines the best parts of the business, technology and creative industries — and that's where I shine. (5/5)
Seeking Wisdom with David Cancel and Dave Gerhardt
David and Dave talk how reading is about reflection and unlocking things that you already know. Re-reading enforces our unconscious about the subject area. That’s why reading and reflecting — not memorising every word — is so essential. The episode also led me to the favourite quote of the month.
Quote of the month
Notion is a great all-in-one workspace for planning and collaboration. We use it at Growth Tribe Finland as our internal database. I also found it great for collecting my swipe files. The best thing about Notion is its customisability.
Instapage is an excellent tool for making quality landing pages fast. I have reduced the time it takes to create landing pages to less than an hour. The tool has a similar feeling to building with Legos — create your blocks and build.
This guide by William Baker is great to understand what is a swipe file and how to build one. The writing inspired me to create my database, and I’ve already collected hundreds of data points since then.
Jason Shen illustrates how focused effort, consistent feedback, and expert guidance enable us to achieve incredible feats. I will explore my learning habits in a future post soon.